About
Business and technology rarely move in step, and most coverage picks one side and ignores the other. This is an attempt to look at both together: how a shift in strategy shows up in the tools a company adopts, and how a piece of technology actually changes what's possible for a growing business.
Every piece here starts from a practical question — what a founder should actually track when scaling, where automation genuinely saves money versus where it just moves the cost around.
We stay skeptical of trends that sound good in a pitch deck but don't hold up in daily operations.
New material is organized under Business Insights and Technology, and covers strategy, market analysis, and the tools that are actually shaping how companies grow.
About the author
I spent close to a decade in market research and business analysis before I started writing full-time. My name is Claire Bennett. I write about the intersection of business strategy and the technology that's actually changing how companies operate.
Outside of writing, I still consult on market analysis and technology adoption for growing companies.